Recent Market Surveys

Name of the ProjectClientSynopsis
Location Specific Feasibility for setting  up Medium Scale Modern Format Retail Store in Salt Lake CityTai Industries LtdCatchment Analysis to assess the market demand / potential as well as profiling the customers for setting up new store.
Feasibility Study For Electronic BillboardsTata Consulting Engineers (TCE)Preparation of feasibility report for installation of smart outdoor hoarding/billboards in Raipur Smart City, Chattisgarh.
Perception Survey in SchoolsSt. Augustine’s Society, BarrackporeGauge the perception of own schools as well as competing schools, determine the parameters which drive the USP of a particular school and to understand how to improve the overall image perception of the school.
Feasibility For A New KG-12 English Medium School in Andul, HowrahSt. Augustine’s Society, BarrackporeEstimate the need gap for justification of setting up a new English Medium ICSE Board KG-12 school in the proposed location, with a final student strength of 2500.
Market Feasibility Survey On Setting Up a B Ed College In West BengalAngel Education SocietyEstimate the number of students in the catchment area who would be keen to take up B Ed courses for 3 years and 1 year and estimate the number of seats on offer from other competing Institutes in the same area.
Survey Of Schools in and around Kolkata for Information on their Fee Structure for StudentsSt. Augustine’s Society, BarrackporeThe scope of the survey included collection of data on fees paid by students at each of the target schools. All classes, from Nursery till Class XII were covered by the survey. For schools which do not offer +2 level, the survey was limited to Class X.
Study of Remuneration Package of Teaching Staff in Schools in and around BarrackporeSt. Augustine’s Society, BarrackporeObjective of the study was to understand the prevailing remuneration of teaching staff in various schools in Kolkata and Barrackpore so as to keep their own school competitive in attracting and retaining teaching talent.
Exit Poll – Lok Sabha 2014News NationExit Poll in 180 Lok Sabha Constituencies, selected based on those Constituencies which show the maximum variation in voting pattern between the 2004 and the 2009 LS elections. Exit polls are used to collect demographic data about voters and to find out the parties for whom they voted. Information on these sensitive constituencies strongly indicated the direction of voting for the other constituencies.
Survey for Multi-Level Car Parking Facility at AliporeWadia Techno – Engineering Services LtdOn Street-Off Street parking locations, no of available car parking slots and rates, vehicle accumulation at parking areas, information from parking users about purpose, duration, etc.,  traffic volume survey
Price Tracking Of Television and Camera Sets in the Trade, West BengalSony IndiaMonthly Trade Monitor to capture MOP information from the network of the sample stores so that appropriate processes can be put in place to discourage damaging pricing practices.
Market Survey for Management Institute in Kalyani, West BengalAngel Education SocietyEstimation of students keen to take up Bachelor’s courses, No of seats from Other Institutes, SWOT analysis, students’ & parents’ perspectives and key influencers, parameters affecting choice of Institute.
Rural Research Survey in Karnataka & MaharashtraHindustan UnileverQuestionnaire development (Household, Kirana Store, SHG, ASHA/ANM, Doctor and Village Panchayat/Local Teacher) for early intervention based preventive health business targeting in rural India.
Survey among HT Power Consumers in West Bengal and JharkhandBengal SREITo analyze quantum of power consumed, average tariff rates, satisfaction level with quantity and quality of power of major industrial units. Identification of present power supplier and problems with regards to electricity.
Study on Thermal Paper ProductsYash Papers LtdTo analyze the present market of thermal papers, major brands availability and their market share, industry specific usage, pricing of different brands, import and export potential and projected growth rate by end user segment.
Consumer Study on TeaTea Board, Ministry of CommerceTo quantify domestic tea consumption behavior into Product and User segments and to understand shifts in the consumer behavior. To identify strategies to increase consumer base and tea consumption in domestic market.
Survey on Retailers and Consumers-Orissa and AssamBycell Telecommunications India Pvt. Ltd.To identify Consumer’s Mobile usage pattern, market potential from non-user angle, demand estimation of different services and willingness/profile to become partners of ByCell.
Dipstick Study on ICICI Bank Customer Education SeriesICICI BankTo educate customers on aspects of regulations, safety options, etc. and to promote more transparency in the way business is conducted by banks with respect to retail customers.
Customer Satisfaction Survey for Ferro-manganese and Manganese Ore BuyersMSTC LTDMeasure the satisfaction level of the current customers, identify areas of weakness in the system and identify customers’ perception for further improvements.
Study on Brazing and Soldering ProductsJagshaan IndustriesTotal national market estimate of Brazing & Soldering products and projected growth rate by End-user segments, Import & Export data and Pricing of different products.
Study on Brazing and Soldering FluxesAlgorithm IndiaEstimate total market for survey products, projected growth of Indian market, projected growth by end user segments, total market size estimates by end user segments, prices of major branded products along with material specifications
Concept Market Survey on Special Economic Zone (SEZ)Madhumita Construction Pvt LtdTo assess the feasibility of establishing the non-IT activities in the SEZ, market acceptance of different uses proposed, competition from other similar activities, potential for other activities.
Customer Satisfaction SurveyICICI BankCustomer satisfaction study to evaluate the perception of their customers on the services provided (Assets, Liabilities) acquired via the Bank channel. Perception of various Corporate relationships acquired by ICICI bank sales/relationship team on channel finance business.
Distribution Study For Tata Tele ServicesTate Tele ServicesDealer perspective evaluation, penetration level of RCVs and handsets, service quality & company support to dealers.
Principal Satisfaction SurveyMSTC LTDMeasure the satisfaction level of the Principals, identify areas of weakness in the system, explore Principal’s suggestions for further improvements as well as explore possibilities of taking on new business.
Market Research on Diamond TradeMSTC LTDPrepare marketing strategy for MSTC’s diamond trade in India.
Market Research for Tourism in ChhattisgarhChhattisgarh Tourism Board, Government of ChhattisgarhPrepare marketing and tourism promotion strategy for Chattisgarh Tourism Board.
Satellite Radio Study (IDC) Pied Piper in nine major cities of IndiaIDCHousehold survey in P3, P4, P5 cities and villages around P2, P3, P4, P5 cities
Wound Care Management, All IndiaIndegene Life Systems Private LimitedTo understand the Wound Care market, prescription behavior of the doctors in this market, perception mapping about the various brands in this market, etc.
Mother HorlicksIndegene Life Systems Private LimitedTo understand the market dynamics and to identify how the Nutritional Supplements segment works
Marketing of HPL LPGGlobal ConsultancyMarketing of HPL LPG as an Automotive Fuel
Usage and Attitude study on Nimulid at NepalPanacea BiotechSurvey among Medical Practitioners / Patients in Nepal