Where
Experience
Meets
Technology
51 Locations. 5 Markets. One Research Partner.
Decades of Insight. Driven by Modern Intelligence.
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The ORG Difference
Our Legacy Story
In 1962, Dr. Vikram Sarabhai, the scientist who founded India’s space programme, established the Operations Research Group with a singular conviction: better information creates better decisions.
His goal was to bring the rigour of statistical analysis, operational research and modern computing to Indian business and governance. In 2004, ORG India was re-established, carrying forward the same spirit of innovation through international collaborations, real-time analytics and a field network spanning the subcontinent.
Today, that conviction still drives everything we do.
What We Do
Technology-Driven Research.
Experience-Led Insight.
01
Retail Research
Powering retail tracking programs across India, Asia and Africa with AI, computer vision and automated analytics. From retail audits to shelf-level merchandising, compliance to intermediary pipeline and intelligence, we help organizations decode the marketplace with speed and precision.
02
Social Research
Executing complex studies, from ethnographic research to national and international-scale insights and outcomes with consistency, authenticity and AI enabled quality checks.
03
Consumer Consulting
Combining strategic advisory with data-driven execution, our researchers work directly with clients on pricing, branding, distribution, go to-market strategy and consumer tracking to translate insights into business action.
04
B2B Consulting
Bringing hands-on sector experience across manufacturing, technology and services to deliver solutions across demand estimation, feasibility studies, need-gap analysis, concept testing and market assessment.
Signature Projects
Work That Shaped Policy & Strategy
Our Reach
Our Work in India
Large-scale research programmes delivered across government, infrastructure, development and retail sectors in India.
51 field centers across India
Pan-India coverage including Tier 2 and Tier 3 cities
51
Field centres across India
Pan India
Including Tier 2 and Tier 3 cities
Our Reach
International Collaborations
ORG India partners with local organisations
in Nigeria (INICIO Research), Sri Lanka and Nepal to deliver field-scale research and intelligence across developing markets.
5+ International Markets
NIGERIA
Sri Lanka
Nepal
