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JUL 8, 2026

Field Research in Tier 2 and Tier 3 Cities: What’s Changing

The story of Indian consumption is increasingly being written outside the metros.Field research design has to keep up.

Field Research in Tier 2 and Tier 3 Cities: What’s Changing
8 JULY 2026 1 MIN READ

The story of Indian consumption is increasingly being written outside the metros.
Field research design has to keep up.