Insights & Perspectives
Ideas, insights and stories that matter
Explore our latest perspectives, industry insights, project learnings, and updates. Discover ideas and experiences that offer a deeper understanding of our work and the sectors we serve.
Retail Research
Why TraceabilityIs the New Currencyof Research Trust
As AI augments every stage of the research pipeline, the ability to trace a finding back to a verified respondent hasbecome the…
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Retail Research
Field Research in Tier 2 and Tier 3 Cities: What’s Changing
Image-based shelf measurement has matured from a curiosity to a production capability. Here is what works, what doesn't, and where the human…
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Retail Research
Computer Vision in Retail Audits: A Practical View
Image-based shelf measurement has maturedfrom a curiosity to a production capability. Here is what works, what doesn’t, and where the human auditor…
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Field Research in Tier 2 and Tier 3 Cities: What’s Changing
The story of Indian consumption is increasingly being written outside the metros.Field research design has to keep up.
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