Revolutionizing Strategic Planning
Insights to drive stronger performance
Guiding Decisions

We help transform business

Business transformation initiatives

New infrastructure, product and service introductions

Formulating competitive strategies in a dynamic environment

Evaluating current initiatives and providing the roadmap ahead

our strengths

  • Use of innovative cutting edge technology

  • Robust country-wide field network

  • Fast turnaround times

  • Customer focus and high accountability

  • Value for every dollar spent

Operations Research Group was set-up in 1961, by the visionary Dr. Vikram Sarabhai.
The objective was to bring to India the application of statistical and quantitative analysis techniques and analytical tools like Operation Research, as well as modern computing systems for planning, problem solving and decision making in business management.
The original company went through a series of ownership and management changes between 1991 and 2001.
Senior professionals from the parent ORG have set up ORG India in 2004, with the vision and mission of its pioneering founder.

Management Team

Amit Roy

Managing Director

Managing Director, BE, PGDM (IIMC), LLB. Experience: over 3 decades in Market Research and Consulting. Past President, AC Nielsen ORG MARG; Manager, Management Consultancy, S.B.Billimoria & Co (erstwhile E&Y associate); Senior Engineer - Projects, Eicher Goodearth Ltd. and Tata Motors.

Devasis Gupta


B.Tech. (IIT Kharagpur) PGDM (IIM-C). Experience: over 40 years in Software and Consulting. Past Managing Director, Binary Fusion International Pvt. Ltd; Management Consultancy, ABC Consultants Pvt. Ltd., Grindlays Bank, Maser Pvt. Ltd and Operations Research Group.

Sukanya Pal


MSc (Eco) (Calcutta University), MBA (Jadavpur University). Experience: Over 25 years in Market Research. Past Executive Director, IPSOS; ex Client Service Head for Retail Measurement Services, Nielsen; VP, ORG-MARG.

Chandramouli Guin


B.Com, ICWA, MBA. Experience: Over 20 years in Market Research. Past Associate Director Nielsen; Director MRSS; Research Director ORG-MARG; Consultant, S.B.Billimoria & Co. (erstwhile E&Y associate).

Tapan Bose


BSc (Calcutta University), MBA Experience: over 35 years in Market Research. Past Executive Director Data Science, Nielsen South Asia; Research Director, ORG-MARG.

Amrita Biswas


BSc, (Calcutta University), MBA, (Madras University) Experience: over 25 years in Market Research. Past Executive Director, IPSOS; Director, Nielsen; Research Director, ORG-MARG.

Proud moment for ORG

The Department for Promotion of Industry and Internal Trade (DPIIT) of the Ministry of Commerce and Industry, Government of India, in coordination with States and Union Territories (UTs), has been undertaking a series of reforms to improve the business climate in the country. Starting with a 98-point Reform action Plan in 2014, successive Business Reform Action Plans (BRAPs) have been released by DPIIT covering more areas of reform.
DPIIT has prepared the 301-point Business Reform Action Plan (BRAP) 2020, which is spread across broad reform areas, and seeks to promote and create sector-specific business environment enablers. Some highlights of the BRAP 2020 are:
As part of initial Business Reform Action Plans, the reforms instituted by States/UTs were recognized solely based on the evidence submitted by them on the online portal (www.eodb., which was developed and launched in April 2016 and was the first such platform for knowledge sharing on regulatory compliance requirements across States/UTs in the country.
DPIIT felt that it was essential to ensure the regulatory reforms achieved its policy objectives, not just in in letter but in spirit as well i.e., investigate how these reforms were being felt by the private sector, the key stakeholder of this regulatory reform initiative. States would be well served by the knowledge of implementation gaps (difference between the regulation on paper and how they function in practice), and the reasons behind them.
Keeping the above in mind, DPIIT, since the previous edition of the Business Reform Action Plan, has instituted an assessment methodology which will be solely based on a pan-India comprehensive business-to-government (B2G) feedback exercise, to corroborate the status of the implementation of
reforms as declared by States and Union Territories. This report presents the results of this B2G feedback exercise, and will provide a good starting point for States to identify and implement solutions that will enable them to minimize the implementation gaps.

ORG Advisors

Prof. Asok Banerjee
Sr. Prof, IEM; Dean, Heritage Business School; Program, Coordinator, NIS Sparta Business Academy; HOD, IISWBM; Dean, Institute of Modern Management.
Dr. P.M. Gujarathi PhD, Agronomy (Patrice Lumumba University, Russia)
Former VP, Admin, Nielsen; VP, Social Research, Nielsen; GM Social & Public Systems Research, ORG-MARG.
Rajib Dasgupta: BSc, MBA
An experienced Market Research professional with market knowledge for South Asia, Middle East and Africa.
Sraban Kumar Singh BSc, MBA
Former Head of Field Operations for SE Asia, Middle East and Africa, Nielsen.
Biplab Kumar Dey
An experienced Market Research professional, 20+ years of experience in Market Research Industry.
Sisir Kumar Neogi BE, MEPH
Former Chief Engineer, MED, Govt. of West Bengal, India; Secretary General, Institution of Public Health Engineers, India; Member, Arsenic & Fluoride Taskforce Committee, Govt. of West Bengal; Member, West Bengal Housing Board.
Ravish Khare BSc, MBA
Former Director Data Science, Nielsen; General Manager ORG-MARG
Gautam B. Pandya BSc, MBA
Former General Manager, Pharmaceutical Research, ORG-MARG.
A. M. Jadeja BSc
Former Head of West Zone Field Operations, Nielsen India, Supervisory Lead, Nielsen Sri Lanka.
R. Raghavan MA (English Literature & Psychology), B.Ed.
Former Director, ORG-MARG, Vice President, Nielsen, handled a wide range of Market Research and Social Research assignments across the country.

Technical Associates

Smaran Roy Chaudhury BE (Mech), MTech (Ind Engg, IIT KGP)
40 years of experience, Specialization - Production process, Project Management.
Debjit Biswas BTech (Elect, IIT Kanpur)
25 years of experience, Specialization - IT and Software Applications.
Devdatt Vyas
30+ years of experience in Market Research with The Nielsen Company, Specialization – Mobile Software Applications
Somnath Mukherjee BE (Civil), ME (Project Engg), MTech (Struct Engg, IIT KGP), MIE
40 years of experience, Specialization - Production process, Project Management.
Debashis Dasgupta BSc, Dip in Comp Sc,
30 years of experience, Specialization - Software Applications.
Nimish Shah
30 years of experience in Market Research with The Nielsen Company, Specialization - Software Applications.

Value Proposition

ORG India consistently delivers significant value – strategic to tactical, top-line to bottom-line. Organizations worldwide are realizing powerful benefits from Operations Research

Providing quantitative data based insight into complex problems

Improving performance by embedding model-driven intelligence into an organization’s information systems to improve decision making.

Finding new opportunities to decrease cost or investment.

Assessing the likely outcomes of decision alternatives and uncovering better alternatives

Providing a better basis for more accurate forecasting and planning

Efficiently scheduling staff, equipment, events, and much more

Applying quantitative techniques to support operations, tactical planning, and strategic planning

Dynamically pricing products and services

Increasing revenue or return on investment; increasing market share

Improving quality as well as quantifying and balancing qualitative considerations

Gaining greater control and achieving turn-around

Optimizing limited equipment, facilities, money, and personnel

Measuring risk quantitatively and uncovering factors critical to managing and reducing risk

Increasing throughput and decreasing lead times

Our Approach


Giving you the ability to try out approaches and test ideas for improvements.


Narrowing your choices to the very best when there are virtually innumerable feasible options and comparing them is difficult.


Helping you measure risk, mine data to find valuable connections and insights, test conditions, and make reliable forecasts.


business Divisions

International Division

  • ORG India has formed a new SBU for offering services for Retail Audits and Trade Research to other countries

  • The core team comprises of past Nielsen associates in leadership positions

  • Our offerings include support for complete planning, census, field work, data capture applications, analysis, report generation and data delivery through cloud

  • Services to Bangladesh, Sri Lanka and Nepal have already started and more countries are likely to be added very soon

Market Research

  • Customer Satisfaction

  • Pricing

  • Packaging

  • Concept Testing

  • Advertisement Research

  • New Product Launch

  • Mystery Shopping

  • Demand Analysis and Forecasting

  • Dip Stick Studies

  • Usage and Attitude Studies

  • B2B Research

  • Supply Chain Management

Technical Consulting

  • Energy & Power

  • Environment

  • Housing & Urban Development

  • Water Supply, Drainage & Sewerage

  • Plant Engineering

  • Traffic & Transport

  • Tourism

Social Research

  • Social Communication

  • Education & Training

  • Livelihood Augmentation

  • Resettlement & Rehabilitation

  • Rural & Social Marketing

  • Community Development

  • Rural Housing

  • Labour & Employment

  • Social Security & Welfare

  • Woman & Child Development

  • Water & Sanitation

  • Urban Basic Services

  • Food & Nutrition

  • Public Health & Hygiene

  • Population & Family Planning

  • Forestry & Bio-diversity

  • Wildlife Management

  • Agro-forestry

  • Medicinal Plantation

  • Eco-tourism & Environmental Planning

  • Watershed Development

  • Command Area Development

  • Energy & Utility

  • Government Policy

  • Healthcare & Insurance

Organization Chart

Field Data Capture

Baseline / End line Surveys

Participatory Assessment

Micro Planning

Monitoring & Evaluation


  • Large volume data management

  • Remote Sensing Data Interpretation

  • Development Of Geographic Information System (GIS)

  • Development Of Project Management Information System (PMIS)

  • ETL & Data Integration – Data Quality & Metadata Management

  • Processing – Query & Analysis, Summary data storage & Integrated Analytics

  • Presentation – Reporting, Visualization & Output Integration

  • Analytics – Statistics, Data & Text Mining, Modeling, Forecasting, Econometrics, Quality Control & Operations Research

Advisory & Technical

  • Demand Analysis

  • Forecasting

  • Financial Analysis

  • Cost Recovery

  • Techno-Economic Feasibility

  • Project Formulation

  • Resource Management

  • Capacity Building

  • Private-Public Partnership

  • Procurement Services

  • Project Management

  • Project Appraisal

  • Computer Aided Design Application

  • Management Information Systems & GIS

  • Resource Management

  • Institutional Development

  • Programme Evaluation

  • Manufacturing Process Design

  • Plant Layout & Structural Design

  • Utilities (Water & Power)

  • Pollution Control Systems